The demand for search engine marketer is growing as more businesses tap the power of the Web to reach customers. According to Bright Edge, 68% of searches online are derived from search engines. Due to this increasing trend, it pays for SEO to be familiar with the terms associated with this field.
Search engine marketers should familiarize themselves with the following terms to avoid wasting time and know exactly what a client or a potential client needs.
1. Persistence Pages
As the name suggests, a persistence page on your site where the user will be able to find information on your company or service. For example, you can build a landing page for your ecommerce agency that will have different sections of related products or services you offer. This is an easy way to capture more leads for your business.
2. How-to Guides
When visitors are looking for solutions online, they sometimes need a step-by-step educational guide on how to do certain tasks that are not intuitive. A how-to guide can provide excellent information on how to use a particular software program, for example.
This is a site that has been created as an extension to your main website. Microsites are usually not as large as main websites and often contain information about just one service or product you offer. Therefore, your microsite must contain only relevant information and no distractions. The main site serves as a portal to other sites and vice versa.
P.S: Do not hire a search engine marketer who don’t have any idea about microsites.
It’s normal for someone to want to view an example of your service before making a purchase. That can be done through your videos on YouTube or any other video site. If you offer a service that requires physical access, include an FAQ section about how to get there so that new customers can find out what they need to do.
A blog is usually found on the site of your marketing firm. This can provide you with a good opportunity to market yourself and your company. Blogs must contain interesting information about your business as well as what you do as a company.
6. Resources Pages
Another important term a search engine marketer should know is resource page.. Not only will it offer information that benefits both visitors and search engines, but it will also help potential clients to do research on the products or services you offer before making a purchase. Resources pages can give visitors and search engines relevant and precise information about the services you offer.
Mobile devices are becoming a lot more important in today’s society. It is important to give your site a mobile-friendly design to ensure that the content of your website is easy to read and view on small screens. You can do this by using responsive design or responsive images, which will automatically resize themselves for viewing on different screen sizes.
8. Content Page
This is a page that provides informative content about your business. This page will help to increase the overall rankings of your site and will give it a wider reach online. It can provide information about products and services, but it should never contain advertisements.
9. Keyword Density
Chances are, as you are a search engine marketer, you are dealing with a lot of keywords.
But are you familiar with keyword densite? This is how many keywords or words are placed on your page as opposed to the average number of words on a webpage broken down by each keyword. For example, on average, about 20% of the words on an average page will be relevant to the main keyword. The more relevant keywords you place on your page, the higher it ranks in search engines.
10. Meta Descriptions
Meta descriptions are short descriptions used to describe what your webpage is about. Not only does this show up when someone does a search on Google or other search engines, but it also provides information about what your webpage is all about.
SEO is a process that often depends on a great deal of trial and error. It can be a tedious process because it’s not only a matter of managing your time but also about maintaining a balance between necessary and irrelevant keywords or making sure you use relevant keywords or phrases.
Without technical knowledge and experience, it can be hard to know what results to expect from SEO. However, with the right approach and the help of an experienced digital marketing agency, you can get your business on the right track and then keep it there.